Notes post 5386 chat; final project

(this is a rough draft record/flow to keep track of some of the ideas)

Here are some notes from the chat to keep the flow going:

locate a fitness product/service(s) which can/are used by not just martial artists
joints, flexibility, mobility--training that does not require a lot of muscle, agility, or current mobility; in part, these things should cultivate health, balance and stability

reasoning for choosing these: a much larger market share, more people throughout all age spans can or could use these materials than focusing upon martial arts/ training (tiny sub market of fitness)

illness, aging, and disability have interesting overlaps/intersections as well, and these materials could potentially be used by all these audiences

if all these audiences could potentially use these materials, they are added to the potential customer base for the people who already purchase and consume these items--thus they are an under or not served population.

i need to find some kind of numbers about fitness sales, training, video training, etc. in order to establish the current power/value of the market.

i need numbers about the aging population, the disabled population, and the numbers of people who train in order to get some kind of ratio

i need to establish some kind of ethos and fact based appeal about the facts of life with disability and what, if any, fitness/health options are open

[this begs an entirely different time and place interrogations of notions of fitness, health, and training, and what exactly those mean. if we move away from norms and, instead, look at the amount of potential used, I think the public would be astonished. people barely get close to using the full range of motion with their joints. if we measured ability based upon the ability to achieve full range of motion with joints, what percentage of the population would be disabled?

when we train, what are we training for? the normal? the ideal? full mobility? this just smells like ripe, open turf to explore and discuss]

establish a set of three to five sites which generate/produce/sell these materials--flexibility, etc.--and explore them with simple heuristics looking for usability and/or accessibility. Then, explore some of their products--or samples of their products at YouTube--and see how accessible those are. Thus, it is a brief analysis of the content as well as the delivery methodology and representation of those products online.

Then, once I have an overview, generate a theory-based and market-viable accessible and usable web-based rhetorical appeal for greater accessible/usable training materials online.